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Rodina & Salesforce CPQ

Build your business with the power of CPQ

What is Salesforce CPQ?

CPQ Salesforce, or Configure, Price, Quote Software by Salesforce is a sales tool for companies to provide accurate pricing with any given product configuration scenario. CPQ applications take into account optional features, customizations, quantities, and discounts, allowing sales reps to quote prices quickly and accurately. Salesforce CPQ gives your sales team easy to use software, available on any device due to it’s cloud based platform. Hosted within the Sales Cloud platform giving you a direct link with your CRM to make the most impactful sales decisions.

Adding CPQ to CRM increases profitability


Adding CPQ to your existing CRM results in more profitability-both in increased revenues and increased efficiency. Using CPQ as a Subject Matter Expert identifies specializations, add-ons, and options to increase deal size.

A CSO Insights’ Sales Performance Optimization Study on implementing CPQ tools showed significant increase in company revenue. The CSO study surveyed more than 1,000 firms worldwide. When companies augmented their core CRM functionality with additional tools such as CPQ to address specific problems, significant revenue increases were measured beyond the capability of CRM alone.

How can CPQ increase the bottom line?


While many companies don’t have CPQ software yet, those that do are seeing impressive positive results in time, deal size, quote accuracy, and sales processes. 


In order for sales organizations to be profitable, they need to work smarter and more efficiently. A way to do so would be to take a look at lean manufacturing principles, such as eliminating waste in the production process and applying it to sales tactics. Simplifying important processes like submitting proposals are essential to making sales processes lean.

CPQ saves time and increases quote accuracy.


Because Salesforce CPQ is integrated with Salesforce CRM, the information sales teams need is available on their mobile devices. The process of delivering quotes becomes a lean, efficient activity.


Spending time going back and forth on configurations and quotes because information is missing wastes both the sales person’s and the buyer’s time, indirectly decreasing confidence in the company. CPQ apps can anticipate any possible scenario in pricing and streamline the quoting process.

Adapt and scale quickly with cutting-edge customer solutions.


Helping tech companies move from one-time product sales to solution selling, subscriptions, and usage-based pricing.

  • Empower sales reps to close complex deals with bundled solutions, ramp deals, contract amendments, usage pricing, and renewals

  • Manage recurring revenue by automating the quote-to-cash lifecycle for services, subscriptions, and usage billing

  • Unify sales and finance by monitoring customer metrics in real time — including MRR, churn, and retention

Build a better commercial experience for customers.


Enabling manufacturing companies to transform digitally, fulfill faster, add value, and customize products to customer needs.

  • Manage complex product configurations with click-to-customize functionality and quick and accurate quotes

  • Elevate sales and partner productivity with on-the-go guided selling, automated quote generation, and seamless integration with partner communities

  • Increase profitability and revenue by enforcing pricing guardrails, automating approvals, and uncovering upsell and cross-sell opportunities

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